LASCO LAUNCHES CURVES IN HIGH-ENERGY SPANISH TOWN PROMOTION

Kingston, Jamaica: LASCO launched its new feminine hygiene product, CURVES, during a high-energy media promotion, in Spanish Town recently. The event which unfolded at the Sagicor Shopping Centre in the old capital on the afternoon of Thursday, January 28, was beamed live across the island via an Outside Broadcast on RJR’s ‘Ruption programme, hosted by Khadine ‘Miss Kitty’ Hylton.

The CURVES Promotion offered students, shoppers, passer-bys, motorists and other members of the public, a chance to lean more about the new feminine hygiene product and other items manufactured and or distributed by LASCO.  The public had access to abundant servings of fun, excitement and popular music and also had a chance to sample LASCO products on display. In addition, the audience had the opportunity to win LASCO gift bags and baskets of personal care and food products, in the question and answer segments, of the Outside Broadcast.

There are three types or variants of the new feminine hygiene product, namely: CURVES Regular Maxi with Wings, CURVES Ultra Thin with Wings and CURVES Overnight with Wings.  Explaining that the product is of the highest quality, Renee Rose, LASCO Brand Representative, stated that the special features which makes CURVES easy to use and convenient are that, “it has a super-absorbent core which offers super absorbency. There is also wings for extra protection and a perforated top – for long lasting dry feeling.” The perforated top also ensures that wetness is kept away from the skin.

CURVES is the latest “must-have product for girls, teenagers and women”.

Among the product’s other features which appeal to the female population are its ‘ultra comfort for that time of the month’, attractive package, and its value for money. CURVES is 40% less expensive than most other brands of feminine hygiene. The slogan for the product (.‘Every Girl Loves CURVES!’) rang true, as CURVES was in heavy demand by the females at the Spanish Town CURVES Promotion.

During the event and the ensuing days, customers received novelty items/souvenirs with each purchase of CURVES at retail outlets in Spanish Town and its environs.  Among the retail outlets in Spanish Town where CURVES can be sourced are:

• Hi Lo at the Sagicor Shopping Centre
• B & D Supermarket
•  Jimmy’s Supermarket
• Lin Wholesale
• New Willodene Supermarket
• Independent Enterprise Ltd.
• St. Jago Pharmacy
• Friend Wholesale
• TLC Pharmacy
• Zeng Wholesale

Some of the products, which were on displays during the Promotion in Spanish Town were: LASCO Everdry Diapers for babies, LASCO Toothpaste and Lasure Beauty Soaps. Also in the spotlight were LASCO canned meats and fish, and LASCO canned juices. A hit with patrons of the Spanish Town Promotion was the new LASCO Real Jamaican Water Crackers, which they had a chance to sample with ‘LASCO Mackerel Run Dung’.

Among LASCO resource persons who were interviewed by RJR during the CURVES Promotion were Sandra Geohagen Green, Sales Promotion Coordinator, Nurse Halcyone BurkeGreen Williams, Product Representative, Lisa Chin, Business Development Manager, Anthonette Patterson, the LASCO/. NAJ Nurse of the Year.

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Contact:

Erica James-King   
Communication Manager | PROComm
P 876-926-6740 | M 876-564-5277