Digicel Shares the Laughs with Ity & Fancy Cat

Digicel is sponsoring the popular Jamaican sketch comedy show, The Ity & Fancy Cat Show on TVJ for another year. This marks the renewal of Digicel’s association with the group, and is a three-year contract commencing this season. 

Digicel Head of Marketing Donovan White said that as part of the collaboration, Digicel had produced several skits specific to Digicel products and promotions. Such as All about Gimme Five, in which the duo play record company heads in a studio taking impromptu auditions for a Gimme Five jingle. Other skits include Taxi, Signal and Classroom.
               

“It’s a pleasure to continue our working relationship with Ity & Fancy Cat and in particular to develop these skits,” White said. “As with ll our activities, our support of culture and entertainment is driven by our recognition of the values of the people, our Jamaican family, and we know that entertainment and the performing arts are high on that list. This recognition informs our other cultural sponsorships such as the upcoming Reggae Sumfest, the annual Carnival/Bacchanal celebrations, and our own Rising Stars competition.

Speaking for the duo, Ian Eliis, better known as “Ity” expressed great satisfaction and tremendous gratitude to Digicel for supporting the group’s efforts to keep comedy on prime time television. “We are always glad for the support of Digicel in helping us to keep Jamaica laughing – especially now.”
As part of the arrangement, the beloved duo are also featured in new ad campaigns for Digicel, touting its superior coverage and service.